planning — Direct Marketing Blog — Direct Marketing Agency

Direct Mail strategies that work consistently in the US tend to work in other Western societies. But the implementation process takes a different route

direct mail, direct marketing strategy, planningTed GriggApril 17, 2019DirectMailCanada, CanadaPostComment

The Direct Marketer's Core Strategy: The Marketing Allowable

This focuses your budget on your most profitable customers and less on what's left over. Drive your plans using a single evaluation process to create successful marketing programs.

The 3 Most Successful Direct Mail Formats

Self-mailer, jumbo postcard or window envelope direct mail package? How do you pick one? What package should you use to generate leads or sell your product

direct mail, direct marketing strategy, planningTed GriggAugust 15, 2016DMCG, LLCDirectMail, DirectMailFormatsComment

Direct Marketing Consultant Reveals Top 3 Response Killers

Direct marketing (or any marketing effort) suffers from these barriers in client companies. Most of them fall within the realm of common human weaknesses

consulting, direct marketing strategy, planningTed GriggJune 10, 2016Strategy, Testing Comment

The Evaluation Process Differentiates Direct Marketing from Digital Marketing

The evaluation process highlights the primary difference between direct marketing and other strategies such as digital marketing.

database marketing, planningTed GriggDecember 1, 2015resultsanalysis, evaluationcriteriaComment

Without These 3 Strategies, You're Playing at Direct Marketing

It's astounding how many large advertisers generate leads or sales directly from consumers or businesses and think they are using effective direct marketing practices.

planningTed GriggJune 16, 2015Comment

Ignoring this Key Direct Marketing Strategy Assures Failure

Nothing baffles me more than seeing clients refuse to test their direct mail creative work, offers and mailing lists. It borders on stupidity. After testing several thousand direct mail packages during my long career in this business, clients refues to test when they could improve their response rates by 200-600% with smart testing.

direct mail, direct marketing strategy, mailing list, planningTed GriggMarch 2, 2015Testing, directresponsestrategyComment

The Top 4 Misconceptions Marketers Must Face in 2014

There are 4 powerful misconceptions that suck the energy out of potentially effective marketing strategies.Be on the lookout for these because they also represent opportunities once you recognize and disarm them. Here is the first misconception. Misconception #1 -- Traditional media no longer works

Marketing on a Shoestring? No Thanks.

The curse of shoestring marketing. The cracker jack entrepreneur and business-owner who never seem to have the marketing resources to get the job done right raise their ugly heads far too often.

marketing, planningTed GriggSeptember 30, 2013shoestringmarketing, inadequatebudget, poormarketingComment

"We Did What You recommended, But It Failed"

Have you ever heard these words from a boss or client at some point in your career? "We did what you recommended, but it failed." I suspect you have. If not, then it's a matter of when and not if. No doubt that in some cases, this indictment reflects the truth. But more likely is an accuser who has ignored key elements in your recommendations that you warned would make or break the program.

consulting, direct marketing strategy, planningTed GriggAugust 31, 2013planning, doingtheeasythingsComment

The 8 Essentials to the Successful Direct Marketing Plan

Every plan must contain essential elements for short and long term success. I can at least provide you with some useful guidelines on what those elements are.

direct marketing strategy, marketing, planningTed GriggJune 24, 2013CPC, CPL, CPS, directmarketingplanComment