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Insure Successful B2B Direct Mail Lead Generation

Direct mail remains a powerful marketing tool for B2B companies seeking to generate quality leads and drive business growth. However, ensuring successful lead generation through direct mail requires a strategic approach that maximizes impact and engagement. In this article, we will explore key factors that contribute to a successful direct mail campaign for B2B lead generation.

lead generationTed GriggJanuary 20, 2024directmail, B2Blead generation, b2cleadgeneration, directmailcreationComment

Three Deadly Direct Mail Myths

The direct marketing principles in this article apply to other direct channels such as print, DRTV and permission email.

direct mailTed GriggJanuary 5, 2019DMCG, LLCdirectmail, longcopyComment

4 Benefits of Direct Mail Marketing

The Direct Marketing Association reports that in 2013, businesses spent $17.7 billion on catalog mailers and $33.4 billion on non-catalog mailers.

direct mailTed GriggJanuary 22, 2014EDDM, QRcode, directmailComment

The Top 4 Misconceptions Marketers Must Face in 2014

There are 4 powerful misconceptions that suck the energy out of potentially effective marketing strategies.Be on the lookout for these because they also represent opportunities once you recognize and disarm them. Here is the first misconception. Misconception #1 -- Traditional media no longer works

The Pros and Cons of Every Door Direct Mail (EDDM)

Every now and then clients make assumptions about marketing that on the surface appear attractive. But when they call in the experts, the consultants spend a lot of effort and time re-educating the client about what works best for them. The Post Office has done a good job promoting their Every Door Direct Mail program. But there are always two sides to very story. And so it is with EDDM.

direct mailTed GriggMay 8, 2013EDDM, modernpostcard, KeithGoodman, directmailComment