Direct Marketing Blog — Direct Marketing Agency

Warning: 59% of Your Prospects Check the Internet Before Responding

Skillfully merging your direct mail (a traditional medium) with digital can mean the difference between failure and success.

branding, direct mail, direct marketing strategy, multichannel marketingTed GriggJuly 2, 2014microsites, landingpagesComment

Why Ugly Beats Beautiful in Direct Mail

For those of you who have tested hundreds of direct mail packages across multiple industries. Have you ever noticed how often ugly packages outpull highly refined and attractive direct mail?

direct mail, direct response creativeTed GriggMay 23, 2014uglydirectmail, artandcopy, artsupportscopyComment

4 Benefits of Direct Mail Marketing

The Direct Marketing Association reports that in 2013, businesses spent $17.7 billion on catalog mailers and $33.4 billion on non-catalog mailers.

direct mailTed GriggJanuary 22, 2014EDDM, QRcode, directmailComment

The 18 Timeless Direct Response Copy Motivators

There are many money-making principles that social media, content marketing, or any new fad will not obliterate. These principles survived the crucible of human behavior that will never change.

The Pros and Cons of Every Door Direct Mail (EDDM)

Every now and then clients make assumptions about marketing that on the surface appear attractive. But when they call in the experts, the consultants spend a lot of effort and time re-educating the client about what works best for them. The Post Office has done a good job promoting their Every Door Direct Mail program. But there are always two sides to very story. And so it is with EDDM.

direct mailTed GriggMay 8, 2013EDDM, modernpostcard, KeithGoodman, directmailComment

Direct Mail Impact Intensifying with Digital Age Information Overload

Advertisers have always had to cut through the clutter to succeed. But with growing email volumes, PPC, mobile marketing, and now social media, getting attention in the morass has never been more challenging. Direct mail thrives in this environment because it has less competition, enjoys unprecedented targeting capabilities, and enjoys greater prestige due to its perceived higher cost of entry than many digital opportunities.

direct mail, online marketing, social mediaTed GriggSeptember 14, 2012prospectnames, cuttingthroughtheclutterComment

Maxing Out Your Fundraising Direct Response Program

This is a question both fundraisers and commercial businesses have asked for years. The answer is complex and there is no simple answer. So here is a check off list to help improve fundraising ROI or target universe penetration.

direct mail, direct marketing strategyTed GriggAugust 24, 2011Comment

Email Out of Control

Spam is junk mail on steroids. We spend too much time trying to empty our overloaded inboxes. The best spam filter programs and ISP filters do little to stem the tide. David Pogue, one of my favorite technology writers said it well in his New York Times article entitled "We Have to Fix E-Mail." He wrote:

direct mail, emailTed GriggJune 30, 2011Comment

The 7 Steps to Creating Direct Mail Winners

Many such lists for creating successful direct mail exist out there, but they lack key elements. Perhaps you can suggest additions.

direct mail, direct marketing strategyTed GriggOctober 23, 2007Comment