Direct marketing (or any marketing effort) suffers from these barriers in client companies. Most of them fall within the realm of common human weaknesses
Read MoreNothing baffles me more than seeing clients refuse to test their direct mail creative work, offers and mailing lists. It borders on stupidity.
After testing several thousand direct mail packages during my long career in this business, clients refues to test when they could improve their response rates by 200-600% with smart testing.
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