There's a lot to like in this fascinating 1947 resignation letter from Bill Bernbach. Some of his statements, however, expose much of what is wrong with the advertising industry even to this day.
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Planning and implementing direct marketing programs for start ups and Fortune 100 companies teaches amny things. But these 8 emerge after working with Microsoft, Blue Cross and Blue Shield of Texas, Sherwin-Williams, American Airlines (among many others) as well as numerous small and medium sized companies.
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