Direct Marketing Blog — Direct Marketing Agency

Direct Mail Lead Generation Response Rates Can Deceive Marketers

Response rates represent only a part of your direct mail effectiveness.

direct mail, direct marketing strategyTed GriggOctober 4, 2014KPIsComment

Why All the Resistance to ROI Evaluation?

A disturbing resistance to evaluating marketing spend based on sales results seems to be infecting social media and other channels related to new media.

direct marketing strategy, multichannel marketingTed GriggAugust 18, 2014ROI, channelattributionComment

Warning: 59% of Your Prospects Check the Internet Before Responding

Skillfully merging your direct mail (a traditional medium) with digital can mean the difference between failure and success.

branding, direct mail, direct marketing strategy, multichannel marketingTed GriggJuly 2, 2014microsites, landingpagesComment

4 Reasons Marketers Fail at ROI Evaluation

Marketers who spend their careers building brands go limp when it comes to analyze the ROI on their marketing efforts. The CEOs wonder at what appears to be a conspiracy in the profession.

direct marketing strategy, researchTed GriggJune 7, 2014Evaluation, ROI, channelattributionComment

8 Rules for Direct Marketing Success

Planning and implementing direct marketing programs for start ups and Fortune 100 companies teaches amny things. But these 8 emerge after working with Microsoft, Blue Cross and Blue Shield of Texas, Sherwin-Williams, American Airlines (among many others) as well as numerous small and medium sized companies.

The Top 4 Misconceptions Marketers Must Face in 2014

There are 4 powerful misconceptions that suck the energy out of potentially effective marketing strategies.Be on the lookout for these because they also represent opportunities once you recognize and disarm them. Here is the first misconception. Misconception #1 -- Traditional media no longer works

Why Healthcare Marketing Challenges Even the Best Marketers

Marketing for over 60 managed care providers including HMOs, PPOs and hospitals in the last 30 years presented some of my most difficult assignments. The healthcare marketing landscape contains unprecedented complexity that makes marketing goal setting skills more critical than ever.

b2b, direct marketing strategy, healthcare marketingTed GriggOctober 18, 2013marketing goals, AMAmarketing, healthcaremarketingComment

"We Did What You recommended, But It Failed"

Have you ever heard these words from a boss or client at some point in your career? "We did what you recommended, but it failed." I suspect you have. If not, then it's a matter of when and not if. No doubt that in some cases, this indictment reflects the truth. But more likely is an accuser who has ignored key elements in your recommendations that you warned would make or break the program.

consulting, direct marketing strategy, planningTed GriggAugust 31, 2013planning, doingtheeasythingsComment

Not Knowing These Marketing Issues About Your Company Guarantees Your Program's Failure

There are some things you must know about your marketing program that are essential to success. As a matter of fact, I consider them a test that separates successful CMOs from other marketing leaders. You must know the answers to these questions to do your job of maximixing the effectiveness of your selling efforts.

direct marketing strategy, marketingTed GriggAugust 24, 2013fundamentals, knowingyourcustomerComment

The 8 Essentials to the Successful Direct Marketing Plan

Every plan must contain essential elements for short and long term success. I can at least provide you with some useful guidelines on what those elements are.

direct marketing strategy, marketing, planningTed GriggJune 24, 2013CPC, CPL, CPS, directmarketingplanComment

The 18 Timeless Direct Response Copy Motivators

There are many money-making principles that social media, content marketing, or any new fad will not obliterate. These principles survived the crucible of human behavior that will never change.

Integrating Direct Marketing Know-How with Digital Marketing

From the digital marketer's perspective, why should (s)he want to seek the advice of a direct marketer? In my view, this is the real obstacle. Some digital marketers do not think direct marketers bring value to their programs. Could it be that digital media "experts" quickly develop tunnel vision tempting them to think they own the solution to all marketing problems and never recognize the need develop the breadth needed to look at all of the alternatives?

direct marketing strategy, online marketingTed GriggDecember 20, 2012traditionalmarketing, marketingdefinitionComment