For years, I've seen direct response TV advertisements that sell everything from vacuum cleaners and kitchen utensils to jewelry.
Read MoreFor decades, marketers believed that combining messages through many channels increased response rates. During my career, several tests proved that this strategy works most of the time.
Read MoreSelf-mailer, jumbo postcard or window envelope direct mail package? How do you pick one? What package should you use to generate leads or sell your product
Read MoreDirect marketing (or any marketing effort) suffers from these barriers in client companies. Most of them fall within the realm of common human weaknesses
Read MoreWe have hundreds of restaurants nationwide with a well recognized brand. But some stores are not doing well at all.
Read MoreI see this in the job descriptions that specify channel expertise. Which one do I see the most often? Digital marketing. Think about the implications
Read MoreThere's a lot to like in this fascinating 1947 resignation letter from Bill Bernbach. Some of his statements, however, expose much of what is wrong with the advertising industry even to this day.
Read MoreThe evaluation process highlights the primary difference between direct marketing and other strategies such as digital marketing.
Read MoreOne of the most frustrating aspects of practicing the direct marketing strategy comes from marketers who think they grasp the scope of what direct marketing can do for their companies.
Read MoreHow about a little fun to see how you fare on this test? Click here for the answers with an explanation for each. And please let me know if you disagree with any answer. If you do, then please comment.
Read MoreDigital marketers arrogantly believe that the Internet has taken over the marketing world by replacing proven marketing principles and traditional media
Read MoreI was recently interviewed by Media Shower as part of their Expert Interview program. Click here to read the interview and let me know what you think! 10,000 Hours in 10 Minutes: Ted Grigg of DMCG Talks Direct Marketing Tips
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